Divas of the music world are having "minxed" feelings regarding their nails: They're sporting Minx Nails! A-list manicurist Elle phoned in Silver Lightning Minx, which are mirror-like nail transfers, for Mariah Carey's cover shoot for December's Redbook magazine. Carey loved her Minx so much, in fact, that she requested them for her Nick Cannon-directed video, "I Stay in Love." Minx-master Naja Rickette, who created the nails for the video, divulges, "Mariah requested Minx for her video because there's a close-up scene showing her putting on eye makeup. And even though the video is shot in black-and-white, her nails really lit up the screen!"
Behind the scenes at Rihanna's "Rehab" video shoot, celeb tech Kimmie Kyees "Minxed" the singer's nails in Silver Lightning—the first time Rihanna ever wore the transfers.
"The idea behind the shoot was 'high fashion,'" Kyees reports. "And what goes better with designer clothes than designer nails?" The nails took on a chameleon effect, changing tones as the lighting morphed—one reason why Kyees prefers Minx transfers.
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But why all the songstress attention? Long known for their progressive view of fashion (witness the Grammy's red carpet compared to the Oscar's), female singers embrace daredevil trends. But celebrity nail tech Lisa Logan, who "Minxes" Beyoncé and Solange Knowles, points to an even stronger reason: "Minx is fabulous for music entertainers in particular because it really pops in every scenario"—whether that be on stage, on the red carpet, or even knee-deep in water, as Beyoncé was for one video, where her nails "shimmered like coins."
Perhaps this is why starring in videos is nothing new for Minx; the flexible film nail transfers have been enjoying music video screen time for several months. Rickette regularly serves up Minx to pop newbie Lady Gaga, who has worn the company's designs, such as Fishnet, in three of her music videos. "Lady Gaga likes Minx because she can custom-design the look and, with her avant-garde creative vision, the possibilities are endless," says Rickette. She also sites the transfers' readability on-screen and on-page, as well as the fact that Minx require no drying time between looks—which has Rihanna calling the transfers "dope"—as major pros on-set.
Mostly, these nail pros find that Minx can complete a look—no matter how strange or otherworldly. Logan tapped Golden Lightning transfers for Beyoncé's "Single Ladies" video shoot in which the pop goddess dons a tricked-out, gold "cyborg" hand. "When Beyoncé wears the cyborg hand, she becomes her alter ego, Sasha Fierce, who is like a superhero," says Logan. "The metallic gold Minx on the nails completes the look of the strong, powerful, larger-than-life woman who isn't afraid to be noticed." Just like the fiercest divas in music!