Bridal Style
Essie Weingarten, founder and president of Essie Cosmetics, was named one of Modern Bride  magazine’s “25 Trendsetters of 2009” for her visionary contribution to bridal style with beloved nail colors like Blushing Bride, Mademoiselle and Waltz. On May 11, Weingarten received her award in New York at the magazine’s awards dinner at The New York Palace Hotel. The annual industry award is given to those who have shaped, influenced, re-imagined and elevated the world of weddings to a whole new level.
Voted the Best
The April 2009 issue of InStyle named its best beauty buys for 2009, which included 149 products selected by industry experts for makeup, hair, skin and nails. Several well-known nail technicians—including Tom Bachik, Melissa Bozant, Elle and Roxanne Valinoti—helped compile this list of the best in nails. Here are some of the selected lacquers:
Best Neutral:
Essie Cosmetics Mademoiselle
Best Red:
OPI Products Big Apple Red
Best Top Coat/Base Coat:
Seche Vite Top Coat/
Seche Clear Base Coat
Best Coral:
Essie Cosmetics Geranium
Best Dark:
OPI Products Lincoln Park After Dark
Best Nail Strengthener:
Duri Rejuvacote
A Timeless Classic
Although the days of Hollywood starlets like Lana Turner, Bridget Bardot and Marilyn Monroe have passed, the classic pinup style is still as stylish as ever. Veteran celebrity photographer Timothy White captures modern Hollywood actresses in classic pinup style in his new book Hollywood Pinup. To create the revered bombshell look, White carefully chose style-appropriate wardrobe, hair, makeup and, of course, drop-dead gorgeous nails. Celebrity manicurist Melissa Bozant helped White recreate this classic look by providing the actresses with exquisite manicures using China Glaze nail lacquer. Paying attention to every detail, White hand-picked the lacquer color for each actress before Bozant got to work. She polished Denise Richards’ nails with creamy peach V, and lacquered up Felicity Huffman with sheer pink Innocence. Bozant finished Molly Sims’ sultry look with rich red High Maintenance, which Simms loved so much that Bozant gifted her with another China Glaze favorite, the Rodeo Diva lacquer set.
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A Compassionate Promotion
Rob Schaeffer, owner of OPI Concept Salon Rob|b in Studio City, California, understands how the economy is affecting everyone, and he decided to help by running a "pink slip" promotion where recently out of work customers were treated to free mini-manicures. This complimentary polish change at the nail bar was available every Wednesday from 12 p.m. to 2 p.m. to walk-in clients throughout the month of April.
Schaeffer offered this good-hearted promotion in hopes of helping his clientele and the community. "So many talented people are losing their jobs and we want them to know they are valued," says Schaeffer. “People feel better when they keep up their grooming and beauty routine. It's vital to self-esteem and to present a good image to prospective employers,” he says. "Self-esteem shouldn’t be contingent on finances." And let’s face it, when these clients get back on their feet, they will definitely want to return to the place that helped them feel pampered during a stressful time of their life.
Globe Trotter
Tony Cuccio, founder and CEO of Star Nail and Cuccio Naturalé, has been traveling abroad to share his vast knowledge of the nail industry with local nail professionals by giving his SPARK seminar, which promises to "ignite your passion for the spa profession." These seminars have taken him all across the globe, including the Ukraine, Croatia, U.K., Czech Republic and Italy, where Cuccio teaches nail technicians about product development and the importance of retailing and displaying products. He also provides nail professionals with simple steps to expand services and attract new clients while increasing profits with existing clientele.
During his trip to Milan, Italy, Cuccio also gave attendees the opportunity to see his products in action with the help of Elaine Watson, vice president of marketing and sales and global education director for Star Nail. Watson gave a hands-on demo class using the Cuccio Professional Acrylic line (available in the U.K. only) and Cina Pro nail art. While teaching valuable acrylic and nail art techniques, she also spoke to nail techs about how they can increase profits by adding nail art to their menus.
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