Vanessa Hudgens may have began...
Recycle Your Flip-Flops
Consumers and salons can sign up on the TerraCycle website to join the Old Navy Flip Flop Brigade, and can start collecting flip- flops immediately. Once they have a full box, they print the postage-paid shipping label and send the box to TerraCycle. In return, participants will receive a coupon for free flip-flops and a packet of coupons for $10 off an Old Navy purchase to share with those that helped in the collection efforts.
TerraCycle runs free collection programs called Brigades that divert packaging waste from landfills and help raise consumer awareness about reducing, reusing and recycling. To date, almost $3.5 million dollars has been paid to charities and more than $2 billion pieces of products and packaging have been collected for upcycling and recycling into a range of new products.