Clairol Is Paying for You to Color Your Hair This Summer

Clairol, the go-to brand for surprisingly easy at-home color, today announced the release of Clairol House Calls, in partnership with on-demand beauty service, Glamsquad.

The new offering addresses common barriers and myths surrounding at-home hair coloring, empowering consumers to take charge of their color in the comfort of their homes.

According to a survey conducted with two thousand women over the age of eighteen, 71% of women are looking to cut back on salon visits,* but more than 60% note they still plan to color their hair this summer.* Clairol is answering the call in partnership with Glamsquad to help busy consumers save time and money by coloring their hair at home with effective products designed for all hair types. The service will bring coloring services into the home with complimentary hair color appointments led by professionals in Los Angeles, Miami, NYC, and Dallas-Fort Worth this summer.

“For decades, Clairol has championed self-expression and empowerment by offering quality hair color," says Lori Pantel, CMO of Wella Company North America. "Through House Calls and our partnership with Glamsquad, we encourage experimentation and provide guidance on application and color matching, addressing a common barrier. Our partnership and content plan aim to reach our diverse consumers and build their confidence in incorporating box color into their at-home beauty routines.”

“Our clients are busy people. They can't always make it to the salon for a root touch-up or single-process color and they may not want to attempt it themselves at home. We've always put ourselves in our customers' shoes in order to best serve their needs — delivering quality and convenience, while also saving them time. Over the years, we've consistently heard clients say, “If Glamsquad did at-home hair coloring, I’d give it a try.” So, we have partnered with award-winning hair color pioneer, Clairol, to make it a reality,” adds Gio Vaccaro, Co-Founder of Glamsquad.

House Calls

Based on a survey conducted by Clairol, 64% of women find it valuable to have professional support or guidance when coloring their hair at home.*

To ensure first-time DIYers are able to confidently take on their new style with ease, the brand has enlisted celebrity hairstylist Kim Kimble to share her insights on at-home hair coloring and dispel barriers women feel while using at-home hair color.

The brand is also teaming up with Rachel Lindsay, Tamsen Fadal and Anjelah Johnson-Reyes, a group of diverse women living multidimensional lives, to encourage women to embrace their style with confidence. Together with Clairol, they will address how to effortlessly keep up with hair color needs and touch-ups amid their busy schedules. To ensure first-time DIYers are able to confidently take on their new style with ease, the brand has enlisted celebrity hairstylist Kim Kimble to share her insights on at-home hair coloring and dispel barriers women feel while using at-home hair color.

• Kim Kimble (@kimblehaircare) – Celebrity hairstylist Kim Kimble keeps busy but offers her stylist-backed insights on at-home hair coloring giving women the confidence they need to tackle it with ease.
• Rachel Lindsay (@therachlindsay) – Media personality and podcaster, Rachel Lindsay has struggled to find time for frequent salon visits but found a solution with Clairol’s Textures & Tones to cater to her specific hair type
• Tamsen Fadal (@tamsenfadal) – Menopause Advocate, Host and Author Tamsen Fadal keeps her signature hair looking camera ready with Clairol's Root Touch-Up, so she doesn't have to spend hours at the salon
• Anjelah Johnson-Reyes (@anjelahjohnson) – Comedian and actress, Anjelah Johnson-Reyes has found a way to maintain her bold appearance – on stage or at home with her family – using Clairol’s Bold & Bright.

Each complimentary 2-hour Clairol House Calls appointment will include a personalized Clairol hair color session led by a Glamsquad professional. Consumers will select their shade of choice from a list of 15 SKUs, varying in shades and permanency levels across the new Clairol Bold & Bright and Textures & Tones collections and fan favorites Natural Instincts and Root Touch-Up. The appointment will also include a manicure featuring OPI nail lacquer and a luxurious blowout to complete consumers’ stunning transformation. House Calls will be available starting June 18th in Los Angeles, Miami, NYC, and Dallas-Fort Worth at Glamsquad.com/Clairol, while supplies last.

With House Calls, Clairol builds on the foundation set with last year’s It’s So Me campaign fulfilling its promise to provide the tools needed to support consumers’ color-curious vision. For more information about Clairol, visit https://www.clairol.com/ or follow the brand on TikTok and Instagram.

*Data from a survey conducted by OnePoll on behalf of Clairol from April 15 to 21, 2024 with a panel of 2,000 American women (1600 of whom color their hair, either at home or in a salon setting, 400 who do not)